Startups:  Segment the Market to Drive Early Sales

Sales are hard, and sales in the earliest stages of an Insurtech startup are harder. Many startups assume, incorrectly, that a great product or service will sell itself. The product or service does not have to be the best in the market, just the best in a segment of the market. By segmenting the market, an Insurtech startup can drive early sales in their market segment.

Underwriting Takeaways for Insurtechs

Startup insurers & MGAs can drive change in the insurance business, but successful risk taking requires disciplined underwriting. Best insurance underwriting practices might be helpful to underwriting driven Insurtechs. And the age of Insurtech is not the first time that newly formed insurers and MGAs have changed the insurance industry’s approach to underwriting difficult risks.