Startups:  Segment the Market to Drive Early Sales

Sales are hard, and sales in the earliest stages of an Insurtech startup are harder. Many startups assume, incorrectly, that a great product or service will sell itself. The product or service does not have to be the best in the market, just the best in a segment of the market. By segmenting the market, an Insurtech startup can drive early sales in their market segment.

Wire Transfer Fraud Exposure for Private Investors – Update

Private investors, such as angel, venture capital and private equity investors, along with the private companies and startups they invest in, have significant wire transfer fraud exposure. The large wire transfers occurring between investors and portfolio companies could be vulnerable to cyber crime theft, and a few preventative steps can significantly reduce the exposure.

Professional Liability Insurance Definitions

For purposes of other posts on this blog, professional liability insurance coverages are defined as follows: Errors & Omissions – Sometimes referred to generically as E&O or Professional Liability, Errors & Omissions coverage is designed to protect a professional from financial loss that can result from a lawsuit for professional negligence.  Policies have been developed … Continue reading Professional Liability Insurance Definitions

Attributes for Digital Insurance Distribution Success

The pandemic has provided a strong tailwind for online retail, and the same pressures will accelerate online insurance buying and digital service interactions in insurance distribution. There are the four key attributes necessary for digital distribution of insurance, and how a particular insurance distributor delivers a customer experience with the four key attributes noted is the key to success.